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Consuming Environments: Television and Commercial Culture (Communications, Media, and Culture Series), by Mike Budd, Steve Craig, Clay Ste
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- Sales Rank: #3482224 in Books
- Brand: Brand: Rutgers University Press
- Published on: 1999-02-01
- Original language: English
- Number of items: 1
- Dimensions: 9.95" h x .65" w x 6.99" l, 1.16 pounds
- Binding: Paperback
- 248 pages
- Used Book in Good Condition
Review
"Budd, Craig, and Steinman reach across the conceptual and methodological gulf between 'cultural studies' and 'political economy' to address the impact of commercialized television on our cultural and physical environments, highlighting the interconnectedness of the ostensibly discrete categories of culture, nature, and economics... But they do not stop there-they foreground the social movements seeking to engage and ameliorate the influence of corporate commercialism. Read this book. Ask your friends to read this book. It's important." -- Jackie Byars, Wayne State University
"Consuming Environments is an excellent introduction to the issue of commercial broadcasting, the peculiar culture it generates, and the political and environmental problems to which it contributes." -- Robert W. McChesney, University of Wisconsin-Madison
"This important book skillfully draws reader's attention to what goes on 'behind' the TV set as well as in front of it." -- Ramona Curry, University of Illinois at Urbana-Champaign
From the Back Cover
Whether we love it, hate it, or use it just to pass the time, most adults in the United States are watching more television than ever, up to four hours a day by some estimates. Our devotion to commercial television gives it unprecedented power in our lives.
Advertisers and television executives want us to spend as much time as we can in front of our sets, for it is access to our brains that they buy and sell. Yet the most important effect of television may be one that no one intends-accelerated destruction of the natural environment.
Consuming Environments explores how, with its portrayal of a world of simulated abundance, television has nurtured a culture of consumerism and overconsumption. The average person in the US consumers more than twice the grain and ten times the oil of a citizen of Brazil or Indonesia. And people in less industrialized countries suffer while their resources while their resources are commandeered to support comfortable lifestyles in richer nations.
Using detailed examples illustrated with images from actual commercials, news broadcasts, and television shows, and authors demonstrate how ads and programs are put together in complex way s to manipulate viewers, and they offer specific ways to counteract the effects of TV and overconsumption's assault on the environment.
About the Author
Steinman is associate professor and chair of communication studies at Macalester College.
Craig is professor of the department of radio, television, and film at the University of North Texas. He is editor of Men, Masulinity, and the Media.
STEVE CRAIG is an award-winning sportswriter who has previously authored "Sportswriting: A Beginner's Guide."
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